Outdoor signs provide a unique opportunity to make an impact with potential customers. They can be highly visible and non-intrusive, attracting an array of demographics in a way that can’t be matched by traditional marketing tactics.

Using a variety of outdoor sign designs and materials, you can create a custom sign that matches your branding and location. A professional team can guide you through the process, from design to implementation.

A well-designed outdoor sign will ensure that your brand message is easily visible from a distance, day or night, while considering environmental factors like line of sight, lighting and visibility. A good outdoor sign designer will consult with you on your branding, logo and color choices to achieve a consistent image. Similarly, they will work with you to consider legibility and contrast between the text and background of your outdoor sign.

The right material can also help your outdoor sign stand up to the elements. A sign company should be able to discuss the best materials for your specific location and needs, such as treated wood, metals like aluminum or stainless steel, or even durable plastics.

Many outdoor signs can be customized with a wide variety of fonts and styles, allowing you to display your company logo in the style that’s most effective for your business. This flexibility can be a boon for businesses that need to keep their signage current and up-to-date, such as restaurants and shops that regularly change their menus or promotions.

Whether your outdoor business sign is a monument sign, pylon sign, or other ground-mounted structure, its height and design will have an effect on how easily it can be seen from the road or sidewalk below. Working with your sign company in Madison to ensure that your outdoor business sign is at the right height for its intended environment will avoid expensive redesigns later in the process.

A lighted or digital outdoor sign can be more visible at night than a non-lighted sign, especially in poor weather conditions. For this reason, lighting your outdoor business sign can be a great investment. In addition, a lighted or digital sign may allow you to integrate dynamic messaging, creating a more interactive and compelling experience for customers. Likewise, a monument sign or other ground-mounted structure can feature an integrated LED Electronic Message Center (EMC) that displays the latest announcements or promotions at your business.